REAL ESTATE VIDEOS
There is one thing that every real estate agent has in common. They all need more buyers and sellers to expand their books of business and keep closing deals. This is where marketing makes the difference to get yourself noticed in a flooded market of real estate professionals. With so many options of real estate agents and firms to work with blasted all over the internet, you need every advantage you can get in setting yourself apart from the competition.
In addition to marketing yourself as a real estate agent, you need to make sure you are being as cost effective and diligent as possible in advertising your listed properties. This serves two purposes. First, it gets you to the closing table faster because your listings are seen by the right buyers at the right time. Second, it enhances your overall reputation as a real estate agent because your clients will be impressed by your professionalism and dedication.
Real estate videos are able to accomplish all of these things as long as they are produced well. Consider the following tips for effective real estate video marketing.
- Your Video Should Not Include a Series of Pictures Set to Sound
Buyers have already been bombarded with enough of these sham videos to be immediately turned off from watching another one. Posting a video just to recap a series of pictures already included with a listing is a waste of both yours and the potential buyers’ time. Instead of this much overused tactic, consider actually showing a walk through of the home so that the viewer can get a perspective that pictures would not otherwise provide. Video is also a great way to show a panoramic of the surrounding neighborhood. Viewers definitely do not want to feel like they are not being told the whole story of the property from a video that only shows convenient areas. Make sure that the real estate video delivers a warm and inviting view into the property in general.
- Tell a Story with Your Real Estate Video
Save the technical details and statistics of the property for your listing description. These should not be part of your real estate video because they will not leave a lasting impression on your target audience. Rather than cramming your video full of facts and details, use this as a prime opportunity to tell a compelling story about the property you are listing. You want your viewers to connect emotionally with the property so that they feel drawn to take a second look. The entire point of using a real estate video is to engage with potential buyers and spark additional interest in your listing. Showing the overall highlights of the property will do a much better job of accomplishing this goal than listing off square footage and details about appliances in the home.
- Do Not Rely on Your Phone Camera to Get the Job Done Right
It is understandable that you want to keep costs as low as possible when listing a home. However, if you choose to use a real estate video as part of your marketing strategy, this is not the time to cut corners. High quality production is important because a low grade video of a home will turn a potential buyer away even if the property is actually amazing. You do not want to do more harm to your listing than good by posting an inferior quality video. Take the time to connect with the right video production professionals to help show your home in a professional and high quality manner. Your investment will pay off in the long run, and you will be sure to impress your clients. This type of investment in marketing and development is what helps you gain plenty of word of mouth referrals from highly satisfied clients.
Working with 25 Customs Digital Production Agency
When it comes to producing a high quality real estate video that truly helps you to sell listings, 25 Customs Digital Production Agency should be your immediate choice. We are California’s leading video production company because we are widely known for going the extra mile to get our clients a maximum return on investment. Our talent and experience in producing corporate and real estate videos is unmatched by any other video production company in the area.
The people at 25 Customs Digital Production Agency make the real difference in our superior quality. We are a dedicated team of producers, directors, cameramen, soundmen and videographers who all have a true passion for making our videos shine. Clients love that they can depend on us for excellent customer service every time. Call us at 25 Customs Digital Production Agency today to learn more about how we can make your next real estate video really stand out online.