PERSONAL BRANDING VIDEOS
Controlling the Face of Your Brand
With the influence of social media only growing, taking control of how your company’s brand is presented is a necessity in today’s world. If you have an executive at the helm of your company, you consider that person to be the face of your brand. The lines have become irreversibly blurred as to the public’s perception of your company’s executive and their view of your brand. Harnessing the power and influence of social media is the most effective way to take advantage of your executive’s strong personal brand and make sure that your company is presented in the best possible light to the public.
This is why an investment in personal branding strategies for your company’s top executives can go a long way in helping to enhance your company’s overall marketing goals. You should consider working with a professional marketing strategist to help you integrate these two important goals and make the most of your marketing investment.
Using a Personal Branding Video
Rather than having a top executive simply post on Facebook or publish articles on a blog, you can tell a much more compelling story through a personal branding video. This is a great opportunity for your executive to truly connect with your target audience. The executive has a chance to tell an authentic story about themselves and put a very human face on the name of the company.
In addition to creating positive public perception about the face of your brand, a personal branding video can go far in attracting the best talent for your company. Top talent always wants to work for competent, engaging leaders. The personal branding video is a way to connect with potential future employees and show them what it is like to engage with the head of the organization. This has a much more lasting impression than simply posting quotes from current employees on your website about how much they enjoy working for your company.
Many Uses for Personal Branding Videos
While you may typically consider using a personal branding video as a recruitment tool or for influencing public perception of your brand, do not forget the power of internal marketing in developing a positive corporate culture. This is especially true if you have a larger size company. If the average employee does not have the chance to connect with top executives on a regular basis, then a personal branding video is one effective way to make them feel more connected to the overall mission and vision of the company. This can improve overall morale and set a good example for what their perspective on the company and their work should be.
Using a Professional Team
With the accessibility of cameras on phones and tablets, it can be tempting to save some money and try to handle your personal branding video in house. If you are truly trying to take your company and brand to the next level, this is certainly not the best way to make sure your story is told in a way that grabs your audience’s attention and keeps it. People have come to expect a high production quality for online videos because they are one of the most common ways that we get our information these days.
A video that is clearly filmed on a phone and lacks the professional touch of careful editing can potentially do more harm than good in promoting your brand. This is especially true if your competitors are investing in higher quality production value for their digital marketing videos. A poorly produced video can give off the perception that your company is more interested in cutting corners to save on its bottom line than getting the job done right. An initial investment in the right video production team can pay dividends in connecting with your audience in all the right ways.
The Best Video Production Team for the Job
25 Customs Digital Production Agency is California’s leading video production agency and has a proven track record of producing effective personal branding videos. We consider ourselves a true partner of our customers in creating professional and meaningful videos that help them put the best face of their brand forward to the public. Our dedicated team of producers, cameramen, videographers, soundmen and directors have the experience and passion to make any corporate video project a success. We make sure to convey your company’s message in the most lasting way and help you to maximize your return on investment.
If you are thinking about whether a personal branding video could be a good move for your company, call 25 Customs Digital Production Agency to find out about the many options available to you. You can depend on 25 Customs Digital Production Agency for high production quality and excellent customer service on every project we handle.